Two years ago, when the US women’s national team won the World Cup for the fourth time on a Sunday in France, the US football prize was 4 million U.S. dollars. This seems to be a lot of money, because it is a lot of money, but in the FIFA world, the men’s World Cup teams get only half of the money.
In the 2018 Russia World Cup, Panama lost all three games with a combined loss of 9 goals and ranked 32nd among 32 teams. Its federation paid US$8 million for this performance.
we Told you a year ago This is the biggest problem with USWNT’s struggle for “equal pay for equal work”: the men’s and women’s World Cup prizes are ridiculously disparity, and the head of the American Football Association finally admitted this problem.
Whether they can do something is another matter entirely.
“We have been working on this,” USSF Chairman Cindy Parlow Cone told Sports News at a press conference on Tuesday. “This is not just to promote FIFA. Everyone needs to realize that we are one of the 211 federations that make up FIFA. This is the top-down/bottom-up approach we need to take.
“First, we need to help other federations and countries to really see the value of women’s games and pay attention to what it can bring and what it can do for their country and their country’s football/soccer. Then from top to bottom. The method is to try to promote FIFA and help them see the value of the game, and invest in the women’s and women’s aspects of the game at the same level as the men’s and men’s games.
“What can we do tomorrow to change? Not much. But over time, we are hopeful-because we see great interest in women’s games in the United States and parts of Europe. If everyone’s investment level is the same If the men’s level is the same, then global competitions will develop, and FIFA and everyone else will benefit from it.”
The prize pool for the 2018 World Cup in Russia is US$400 million. The Women’s World Cup held in France the following year cost 30 million U.S. dollars. The men’s event is the world’s largest TV sweepstakes, attracting 3.57 billion viewers around the world that year. According to FIFA’s valuation, if women are paid according to the ratings, their 2019 matches should be watched by approximately 275 million people.
Except for the Women’s World Cup, the audience is 1 billion.
If we believe in the value of FIFA’s men’s tournament, then the women’s prize pool should be at least 112 million U.S. dollars, which will increase the first prize in the United States to 15 million U.S. dollars. If this cash flows into the home of football, then the women’s football and the American Football Association have no reason to argue about money.
FIFA has pledged to expand the prize pool for the 2023 Women’s World Cup. It is planned to increase by 30 million US dollars to reach 60 million US dollars. It sounds like a lot of money because it is a lot of money. But this is not as big as the increase in the 2022 World Cup men’s prize pool, which will increase by 40 million US dollars.
FIFA doesn’t even want to look like it cares.
After returning to this country, USWNT took USSF to court in March 2019 and filed a class action lawsuit for unequal pay and unequal working conditions. Although the two parties reached a settlement on working conditions (such as travel, charter flights, hotels, sports venues), after the district judge rejected them in a summary judgment ruling, USWNT still called for the resumption of the unequal pay dispute. United States Marine Corps. In this part of the lawsuit, USWNT seeks compensation in excess of US$66 million, including compensation for the difference in FIFA bonuses.
“The difference in the bonuses that FIFA distributes between men and women’s teams is very obvious,” U.S. Football Secretary Wilson said on a conference call. “We will continue to work with FIFA to close the bonus gap, and we will continue to support women’s professional football in the United States.”
Leaving aside the dispute over the FIFA bonus, Kang and Wilson said they hope to meet with players to resolve the issue of equal pay for equal work out of court and discuss a new collective bargaining agreement, because the current CBA will expire at the end of 2021. But Wilson said, “It is untenable to ask us to make up the difference in the FIFA bonus, and it is likely to bankrupt the Football Association.”
Given that the $28 million deficit in 2020 is mainly caused by the COVID-19 pandemic, this may even be true.
However, it is indisputable that the main villain in the USWNT struggle is based in Switzerland, not Chicago. If the players and the federation find themselves on the same side in the future, it will be difficult for FIFA to ignore the “equal pay for equal work” protests.